The subtitle of the report of the World Commission for the Social Dimension of Globalization, which you were involved in, is “Creating opportunities for all”. It also mentions the role of companies and of the UN Global Compact, which Bosch also joined in 2004. What opportunities and initiatives should companies be taking here?

v.W.: Companies should recognize and apply the ILO’s core labour standards also within the supply chain. Companies may wish to establish assessments of climate or environmental impacts and draw their customers’ attention to them. Global Compact companies may also get involved in efforts to achieve an international i.e. competition-neutral) control of CO2 emissions and of the resource consumption. Global Compact companies could instruct their own pension funds to focus on ethical or ecological investments.

When the Kyoto protocol comes into force in February, this will mean greater climate protection. Your view is that the country that manages to disengage its economic development most efficiently from its CO2 emissions will have significant competitive advantages. How can this advantage be achieved, and with what innovations?

Japan has developed a “top runner” programme that defines an efficiency standard for energy consuming vehicles and appliances. Products failing to meet that standard will be phased out in the long run. The EU should consider joining this programme. Climate targets should be developed and agreed for the period after 2012. They should help stabilizing temperatures at a level not exceeding two degrees Celsius above pre-industrial levels. For this, CO2 concentrations should rather not exceed 500 ppm.

In renewable energies, the German export industry is one of the world market leaders. China has announced that it will be generating 12 percent of its electricity supply from renewable energies by 2020. This ambition is underlined by its organization of a global conference on renewable energy in 2005, as a follow up to the “renewables 2004” conference in Bonn. Does that mean that German companies, with their know-how, can look forward to a good future in China as far as renewable energy is concerned?

Germany seems to have established itself as China’s preferred partner for renewable energies. This could mean major market opportunities for German companies.

At the beginning of this year you are publishing a new report to the Club of Rome. In the report, you deal with the “limits to privatization,” and conclude that the balance between public and private sector that more or less existed up to 1990 has been lost, and that the economy is now leaning more toward the private sector. What do you feel are the consequences of this, and where do you see the limits to privatization?

I co-edited the book “Limits to Privatization – How to Avoid Too Much of a Good Thing” with professors Oran Young (Univ. of California) and Matthias Finger (Lausanne, Switzerland). It features some 50 examples of privatization, both successes and failures, in every relevant sector. The book observes an increasing imbalance between the public and private sectors, – to the detriment of the public sector. The private sector must be aware that there are many “public goods” that markets will never produce or maintain. Among them are primary education, the legal system, certain infrastructures, long term environmental protection, and a minimum of social justice.

Governance and Corporate Social Responsibility stand for two approaches that are intended to contribute to a new balance between government, business, and civil society. What hopes do you personally place in the voluntary assumption of responsibility by companies, and where do you feel is the most urgent need for change in management structures?

There is a need for globally valid rules for business. There should be no incentive for companies to disregard minimum standards of human or ecological decency.Voluntary rules of Corporate Social Responsibility (CSR) are helpful but not sufficient. Governance and CSR are mutually complementary. CSR pioneers may enjoy first mover advantages as ambitious international rules are gradually emerging and are gaining broader recognition.

If major parts of the Greenland or Antarctic ice covers were breaking off, the sea water table might rise by some five up to fifty metres, with catastrophic effects on coastal zones world wide.

If we want to stabilise the ecological situation, we should aim at reducing global greenhouse gas emissions by some 50 percent. That would roughly suffice to prevent global concentrations from further increasing. Similarly, land conversion, chiefly in the tropical countries should be drastically reduced, at least by 50 percent.

On the other hand, poorer countries have a right to demand a doubling at least of world economic outputs, chiefly to the benefit of the South. Together these statements mean that we have to aim at least at a quadrupling of resource productivity! A factor of four in the increase of resource productivity would allow us to double wealth while halving resource use.

Doubling Wealth, Halving Resource Use has been the subtitle of a book which I co-authored with the US-American scientists Amory Lovins and his wife Hunter Lovins. The title was “Factor Four”.

Quadrupling resource productivity is an ambitious goal. Thinking it through it means nothing less than redirecting technological progress. In effect, what we are aiming at it the equivalent of what used to be the industrial revolution. For 150 years of industrial progress we have seen a steady increase of labour productivity. In the industrialised countries we have achieved a twentyfold increase in labour productivity since the early 19th Century. Developing countries including Brazil are making every effort to do the same.

Today, however, labour is no longer a scarce factor. According to statistics of the International Labour Organisation (ILO), over 800 million people are unemployed or have only access to marginal work. In this day and age, it somehow doesn’t make much sense for the world economy to go on and maximise robotics and other labour saving technologies while neglecting the really scarce factor of our days, natural resources.

Redirecting technological progress means to switch priorities from labour rationalisation to resource rationalisation.

Factor Four is approaching this challenge by giving practical examples. Fifty examples were collected to prove that a factor of four in resource productivity is surely available. Five hundred more examples could have been found but would have exploded the book. The idea is to encourage engineers and business people to look for further examples within the reach of their speciality.

To illustrate the approach of Factor Four, let me give just a few examples from the book:

• apartment buildings in cold Germany needing only ten percent of today’s heating energy.
• tropical houses needing no air conditioners or at least doing with 75 percent less electricity for room cooling.
• Amory Lovins’ “hypercar” which is designed to use only one-and-a-half litres per hundred kilometres.
• Replacing an old filing cabinet with a CD-ROM system which not only yields a Factor 10 or thereabouts in material and resource productivity but also allows you much quicker and more convenient data access.
• Curitiba’s bus system which is roughly a factor of four more resource efficient than the notoriously jammed circulation in cities like Bangkok or Lagos.
• Dairy products using only ten percent of today’s typical transportation or energy inputs.
• Technologies e.g. in paper manufacturing saving some 90 percent of the freshwater otherwise used.
• Business trips replaced by video conferences – saving perhaps 99 percent of the energy.

This last example, however, raises some warnings: once you arrange a video conference, you may even increase the propensity of its participants to go on travel anyway. Nevertheless, in emergency situations e.g. of scarce oil or massive green house effect fears, video conferences are available as an alternative to certain kinds of journeys.

Many of the factor four technologies are profitable today. Also, there is an encouraging experience on the stock markets: companies going for resource efficiency or eco-efficiency tend to fare better on the stock markets than those neglecting it.

Factor four may be the dominant melody for the next phase of technological development. But there are many more options to be considered. In particular, it is important to revaluate some of the virtues of traditional technologies, namely local production and renewable energies and materials, This, I understand, is the chief philosophy of Bolsa Amazônia. Lots of local produce can be harvested from Amazonian forests on a sustainable scheme. If factor four technologies arrive, demand for renewable resources are also kept at reasonably low levels therefore not inducing overexploitation.

To further increase the profitability of the factor four technologies and local products, the frame conditions can be systematically changed. Energy and water ought to be taxed while the taxes and charges on human labour should be reduced. This “ecological tax reform” has been introduced in most EU countries. I don’t see why it shouldn’t work in Brazil as well.

What may be more suggestive for readers of Bolsa Amazônia is that The transition from conventional products to more locally produced products is ecologically desirable as well and may also save energy and wasteful transport worth a factor of four.

Our culture would also greatly benefit from switching to local products and factor four technologies.

Developing countries are even more than highly industrialised countries on the winning side of the indicated technological revolution. To most of the developing countries, the import of oil or the construction of new power plant is very uncomfortably expensive and typically leads to even higher indebtedness. Factor four technologies could come as a very welcome relief.

It is my hope that Bolsa Amazônia will play a major role in disseminating such new ideas, l with a view to help preserve the unique treasures, both cultural and ecological of the Amazon region.

Fig. 1: The career of the word “globalisation” in the German newspaper FAZ.

The strongest reason for the sudden appearance of the term globalisation has been the end of the Cold War. We all, I am sure, were glad about many things that happened in this context.

• We were freed from the spectre of a Third World War;
• Democracy, free speech and free press spread throughout the world;
• Well-positioned enjoyed exciting new opportunities, notably the US (owning the largest amounts of capital which could be placed at the places of highest profitability world-wide) and China (with its immense labour force, emerging high technologies and high discipline).
• Stock markets soared, letting market capitalisation of the world’s total stocks triple within ten years.
• Inflation was sent down in most countries to the lowest levels since the 1950s.
• The Internet became an immensely powerful tool of world-wide communication.

However, for all the good news, there is also a downside to globalisation. During the Cold War, international capital had always to seek consensus with national governments and parliaments in the North and South. In the South, governments used to play on the East-West tensions to induce the inflow of official development aid or private capital.

In the North, the Cold War forced governments to establish an attractive social security net to prove to the masses that capitalism took better care even for the poor than communism. Progressive income taxes and hefty corporate taxation were the rule. For private sector capital this may have been annoying but is was anyway better than any move towards communism.

With the end of the Cold War, the need for consensus disappeared. Now the name of the game was global competition not only among companies but also among states. Tightened cost competition was just too much for many companies. Business bankruptcies soared in many countries.

Fig. 2: The rising tide of business bancruptcies after 1990 in Germany.

In other countries, e.g. in Latin America, in Eastern Europe and in Africa, the situation was worse. The number of people living in poverty is on the rise. Least developed countries went through a demoralising period of de-industrialisation.

The strengthened bargaining position of the private sector was able to force the states to systematically reduce corporate taxation.

Fig. 3: Corporate tax rates have been systematically reduced during the 1990s.

These few pictures and passages are just the beginning of the story of globalisation.

The German parliament, the Bundestag, has established a select committee on economic globalisation in December 1999. I was appointed chairman of the committee. In June 2002, we published a report of 600 pages and 200 recommendations. The full text is available online. English, German, French and Spanish summaries are also available.

The International Labour Organisation (ILO) has created the World Commission on the Social Dimensions of Globalisation. I was appointed member and am happy recommending their website where you will find the final report of the Commission which was released 24 February, 2004.

On my website you will also find a few papers I wrote on globalisation.